Privacy Policy

Effective March 2026 — We handle your data with the same discretion we put into our packaging.

MakeAMom ("we," "us," or "our") operates the website makeamom.com (the "Site"). We understand that purchasing products related to fertility and home insemination is a deeply personal matter, and we are committed to protecting your privacy with the utmost care and discretion. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have.

By using our Site or placing an order, you agree to the collection and use of information in accordance with this policy. If you do not agree to this policy, please do not use the Site.

1. Information We Collect

Information You Provide Directly

When you create an account, place an order, contact us, or subscribe to our communications, we may collect:

• Identity Information: First and last name
• Contact Information: Email address, phone number, shipping address, and billing address
• Payment Information: Credit or debit card details, billing address, and other payment data (processed securely by our payment processor — we do not store full card numbers on our servers)
• Account Credentials: Username and encrypted password if you create an account
• Communications: Messages you send us via email, contact forms, or customer support channels
• Survey and Feedback Data: Information you voluntarily provide in product reviews or feedback forms

Information Collected Automatically

When you visit our Site, we automatically collect certain technical information, including:

• Usage Data: Pages visited, time spent on pages, links clicked, and navigation paths
• Device Information: Browser type and version, operating system, device type, and screen resolution
• Network Information: IP address, approximate geographic location (city/state level), and internet service provider
• Referral Data: The URL of the page that referred you to our Site
• Cookie Data: Information stored via cookies and similar tracking technologies (described further below)

Information from Third Parties

We may receive limited information about you from third-party services, such as payment processors confirming transaction status, or advertising platforms providing aggregated, non-personally-identifiable audience data.

2. How We Use Your Information

Order Fulfillment and Customer Service

The primary reason we collect your personal information is to fulfill your orders and provide customer support. Specifically, we use your data to:

• Process and fulfill your orders, including arranging shipment and delivery
• Send order confirmations, shipping notifications, and tracking updates
• Handle returns, exchanges, and refund requests
• Respond to your questions, complaints, and customer service inquiries
• Detect, investigate, and prevent fraudulent transactions and other illegal activities

Marketing and Communications

With your consent, or where otherwise permitted by law, we may use your contact information to:

• Send promotional emails about new products, special offers, and events
• Deliver personalized content and recommendations based on your purchase history
• Conduct surveys to improve our products and services
• Send our newsletter and educational content related to fertility and wellness

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email we send, or by emailing us at contact@makeamom.com with the subject line "Unsubscribe." Opting out of marketing communications does not affect transactional emails related to your orders.

Site Improvement and Analytics

We use automatically collected data to understand how visitors use our Site, identify technical issues, test new features, and improve the overall user experience. This analysis is performed on aggregated or anonymized data wherever possible.

Legal Compliance

We may use or disclose your information as required by applicable law, court order, or government regulation, or to protect our legal rights, enforce our Terms of Service, and respond to legal process.

3. Cookies and Tracking Technologies

What Are Cookies

Cookies are small text files placed on your device when you visit our Site. We use cookies and similar technologies (such as web beacons and pixel tags) to recognize your browser, remember your preferences, and analyze Site usage.

Types of Cookies We Use

• Strictly Necessary Cookies: Required for the Site to function, including maintaining your shopping cart and session state. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics). This data is aggregated and anonymous.
• Advertising Cookies: Used to deliver relevant advertisements on third-party platforms (e.g., Google Ads conversion tracking). These cookies track whether a purchase occurred after clicking an ad.
• Preference Cookies: Remember your settings and preferences across visits.

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or receive a notification before a cookie is stored. Note that disabling certain cookies may affect the functionality of the Site, including the ability to complete purchases. For more information about managing cookies, visit allaboutcookies.org.

4. How We Share Your Information

We Do Not Sell Your Personal Data

We do not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes. Full stop. Your data is used solely to serve you as a customer of MakeAMom.

Service Providers

We share your information with carefully selected third-party service providers who assist us in operating our business, subject to strict confidentiality agreements. These providers include:

• Payment Processing: Stripe, Inc. processes all credit and debit card transactions. Stripe receives your payment card information and billing address directly to process payments securely. Stripe's privacy practices are governed by its own Privacy Policy at stripe.com/privacy.
• Shipping and Fulfillment: We share your name, shipping address, and order details with shipping carriers (such as USPS, UPS, or FedEx) to deliver your order.
• Email Service Providers: We use third-party email platforms to send transactional and marketing emails. These providers process your email address and name on our behalf.
• Analytics Providers: We use Google Analytics to analyze Site usage. Google Analytics collects anonymized usage data. You may opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
• Customer Support Platforms: If you contact our support team, your messages and contact details may be processed through a third-party helpdesk platform.

All service providers are contractually prohibited from using your personal information for any purpose other than providing services to us.

Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity. We will notify you by email or a prominent notice on our Site before your information is transferred and becomes subject to a different privacy policy.

Legal Requirements

We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), or to protect the safety and security of our customers and the public.

5. Confidential and Discreet Handling of Your Data

We recognize that our products are related to reproductive health and fertility — an area of profound personal sensitivity. We take your privacy seriously beyond mere legal compliance:

• Discreet Packaging: All orders ship in plain, unmarked packaging with no reference to MakeAMom or the nature of the products on the outside.
• Discreet Billing: Charges appear on your bank or credit card statement under a discreet descriptor, not the product name.
• No Unsolicited Disclosure: We will never voluntarily disclose your purchase history, order details, or the nature of products you have purchased to any person or entity without your explicit consent, except as required by law.
• Internal Access Controls: Access to customer personal data within our organization is restricted on a need-to-know basis. Employees who handle customer data are trained on confidentiality obligations.
• Data Minimization: We only collect information that is necessary to fulfill the purposes described in this policy. We do not collect data about your medical history, fertility status, or reproductive health beyond what you choose to share voluntarily (e.g., in a support inquiry).

6. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, loss, destruction, or alteration. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our Site
• Encrypted storage of sensitive data at rest
• Payment card data handled exclusively by PCI-DSS compliant processors (we do not store full card numbers)
• Regular security reviews and access audits
• Employee training on data protection and confidentiality

Despite these precautions, no method of data transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Specifically:

• Order Records: Retained for a minimum of 7 years to comply with tax and accounting obligations
• Account Information: Retained until you request deletion of your account, plus any legally required retention period
• Marketing Opt-Out Records: Retained indefinitely to honor your opt-out preference
• Analytics Data: Aggregated and anonymized analytics data may be retained indefinitely

When your personal information is no longer needed, we will securely delete or anonymize it.

8. Your Rights and Choices

Access and Correction

You have the right to request access to the personal information we hold about you and to request correction of any inaccurate or incomplete information. To exercise this right, email us at contact@makeamom.com.

Deletion ("Right to Be Forgotten")

You may request that we delete your personal information. We will honor such requests to the extent permitted by law. Note that we may be required to retain certain information for legal, tax, or fraud-prevention purposes even after receiving a deletion request.

Opt-Out of Marketing

You can opt out of receiving marketing emails at any time by clicking "unsubscribe" in any marketing email or by contacting us at contact@makeamom.com. We will process your opt-out within 10 business days.

Data Portability

Where technically feasible, you may request a copy of your personal information in a structured, machine-readable format.

Objection and Restriction

You have the right to object to certain processing of your personal information (such as direct marketing) and to request that we restrict processing of your information in certain circumstances.

9. California and Nevada Privacy Rights

California Residents — CCPA/CPRA

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights:

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, our business or commercial purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You may request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising. No opt-out is required, but you may contact us to confirm this practice.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
• Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information for any purpose other than providing our services.

To exercise your California privacy rights, contact us at contact@makeamom.com with the subject line "California Privacy Rights Request." We will respond within 45 days as required by law. You may designate an authorized agent to make a request on your behalf; we may require verification of the agent's authority.

Nevada Residents — SB 220

Nevada law (SB 220) gives Nevada residents the right to opt out of the sale of certain covered information to third parties. As stated above, we do not sell personal information. However, Nevada residents may submit an opt-out request by emailing contact@makeamom.com with the subject line "Nevada Privacy Rights." We will respond to verified requests within 60 days.

10. EU & International Users — GDPR Rights

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with data protection laws, you have the following rights regarding your personal data:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate personal data.
• Right to Erasure: You may request deletion of your personal data ("right to be forgotten").
• Right to Data Portability: You may request your data in a structured, machine-readable format.
• Right to Object: You may object to processing of your personal data for direct marketing.
• Right to Restrict Processing: You may request limitation of processing in certain circumstances.

To exercise any of these rights, please contact us at support@makeamom.com. We will respond within 30 days of receiving your request. Our legal basis for processing personal data includes: consent (where you have provided it), contractual necessity (to fulfill orders), and legitimate interests (to improve our services).

11. Children's Privacy

Our Site and products are intended for adults aged 18 and older. We do not knowingly collect personal information from anyone under the age of 18. If we learn that we have inadvertently collected personal information from a child under 18, we will promptly delete that information. If you believe we have collected information from a minor, please contact us immediately at contact@makeamom.com.

12. Third-Party Links

Our Site may contain links to third-party websites (such as blog references, research citations, or partner sites). These third-party sites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policy of any third-party site you visit.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will notify you by updating the "Effective Date" at the top of this page and, where required by law or where we deem appropriate, by sending you an email notification. Your continued use of the Site following the posting of changes constitutes your acceptance of those changes.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: contact@makeamom.com
• Website: makeamom.com

We will respond to all privacy-related inquiries within 30 days.